A Leading Global Pharma Reduces Time-to-Patient-Insights by 80% With Indegene Analytics

A top five global pharmaceutical company wanted to conduct an exhaustive investigation into the patient journey to understand how its brand performed across all patient touchpoints. In particular, they wanted to estimate the market share for their brand, monitor its adherence among patients and understand reasons for discontinuation.

Challenges:

• The process was manual and ad-hoc in nature, demanding a considerable amount of resource bandwidth that increased manpower costs
• Customized analysis also led to a multitude of process inefficiencies that took as long as three weeks to rectify
• Delayed time to insights resulted in ineffective patient care and poor brand performance