Data Analytics in Marketing

Data is shaping the retail and eCommerce landscape. We are entering the golden age of data, where marketers have access to powerful tools and technologies that enable data-driven decisions to be made. For the retail and eCommerce segment, this is crucial. Now marketers have opportunities to leverage data to deliver unique customer experiences that exceed expectations.

In a ClicData survey of over 100 global senior marketing professionals, there was a significant consensus around the importance of data in marketing. Yet a considerable proportion of those surveyed didn’t feel they were equipped with the tools needed to capitalise on it.

The survey exposed several challenges that continue to exist. Download the exclusive report to learn from hundreds of global marketing leaders and become a data-driven marketer today.