Snowflake: ABM From Startup To IPO (And Beyond)

Snowflake is one of those tech success stories we all know about and envy: Startup to IPO in

eight years, one of the largest software IPOs in history, $6.5B in total assets as of 2022, and the

list goes on. But what you may not know is that behind that rocket-ship-like growth is a small but

massively sophisticated ABM program, led by Snowflake’s Sr. Director of ABM, Hillary Carpio

and ABM Manager, Andi Quilalang.

Watch this 18-min session to get a behind-the-scenes look at the steps Andi and her team took

in building inspirational ABM impact, including:

1. The 3 key elements required to get started the right way;

2. 5 steps to take your ABM program from good to great; and

3. What’s next for Snowflake’s ABM program.