Beyond the Basics: How E-Commerce Subscription Companies Are Retaining Customers With Personalization

As e-commerce subscription companies continue to grow, an already crowded marketplace is becoming increasingly competitive. Companies that aren’t investing in e-commerce personalization strategies have or will fall behind.

The global e-commerce subscription market was valued at just under $97 billion in 2022 and is projected to grow 71% over the next five years. This growth can be attributed not only to the boom in popularity of digital commerce, but also the efforts made by these subscription companies to use e-commerce personalization tactics to prioritize growth and customer retention.

As competition in the subscription space heats up, it’s time to start looking for ways to go beyond the basics of personalization and deliver even more personalized experiences that drive brand loyalty and keep customers coming back for more.

But what do those personalized experiences look like and how do you offer them to their customers? From AI-powered product recommendations to email personalization and beyond, we’ll take a deep dive into the tools and tactics that are helping e-commerce subscription companies build brand loyalty and drive revenue growth.