Siloed Data Is Killing Your Customer Experience: 5 Signs It’s Time for a CDP

Poor customer experiences are, sadly, all too common. Think about the times you’ve encountered an unrelated product recommendation, an overly complex online checkout process, or an irrelevant marketing email.

While marketers know that the best customer experiences are data-driven, businesses have much of that information stuck in siloed systems.

Customer data platforms (CDP) are all the rage now. They collect and manage customer data from various sources, enabling organizations to generate actionable insights and make smarter business decisions.

But here’s the million dollar question: How do I know if my organization is mature enough to adopt a CDP? Watch this session brought to you by Acquia and KPMG to learn:

• 5 signs that you need a CDP

• Steps to move to a single source of truth for all customer data

• How to leverage data to better understand what your customers want