eBook: Maximizing the Impact of Your Content Marketing Team Without Adding Headcount

eBook: Maximizing the Impact of Your Content Marketing Team Without Adding Headcount


In the introduction, we will cover what we mean by content marketing team optimization and why it’s important for any business looking to make the most of its resources.

Benefits of optimizing your team without increasing headcount

  • Higher volume of content

  • More effective content

  • Reduced costs

  • Increased ROI

Tools, processes, and strategies to optimize your existing team

  • The proper (limited) role of AI

  • Communication/Project Management Tools

  • Writing tools (Grammarly, etc)

  • Keyword research tools

  • Templates for content briefs

  • Talent Matching (VoiceGraph)

  • Content planning grid

Automation strategies to streamline and maximize efficiency

  • Scheduling that aligns with recurring task tools (Google Calendar, etc)

  • Make use of automation in your project tools (Trello, Asana, etc)

  • Automated content sharing (HootSuite, MeetEdgar, Buffer, etc)

  • Dedicated tools like Divvy

  • Outsourcing to a fully managed solution (ClearVoice)

Collaboration strategies to ensure effective communication

  • Onboarding processes

  • Freelancer agreements

  • Feedback loop for freelancers and internal teams

  • Writer guidelines

  • Checklists

  • Collaborative editing/discussion tools (i.e. Google Docs)

Tips for streamlining team processes

  • Create processes that are easily repeatable

  • Use templates to save time (briefs, etc)

  • Eliminate redundant tasks/steps

  • Establish clear roles and responsibilities

Outsourcing: The ultimate solution



A recap of why & how to maximize content marketing teams without increasing headcount.

A reminder of the benefits and tools/processes discussed earlier

Encouragement to reach out to the ClearVoice team for help with content marketing projects.