What Does a Sales Enablement Manager Do?

Sales enablement manager positions are a new thing now in the business world; they are said to be a combination of sales and marketing tasks but function separately.  The definition of the sales enablement manager is still very vague and has different versions depending on who is talking. According to Alec Shirkey of brainshark.com, the sales enablement manager is responsible for the development and implementation of sales training, sales process, and practices; he or she also provides the salespeople the tools that they need to address the customers’ needs. 

Sales enablement managers work closely with the leaders in the company, the sales and marketing teams, and even with the other partners. The ultimate goal of the sales enablement manager is to help sales and marketing perform better in terms of selling a service or product. 

Sales enablement managers have different roles and functions compared to the traditional sales manager’s. Sales managers are more into the daily nitty-gritty details of the daily activities of the sales team. In totality, both of them must work hand in hand to ensure the best interests of the company as a whole. In able to achieve and be successful as a sales enablement manager, one must have certain qualities and qualifications. The effectivity of a sales enablement manager will be seen based on the revenue that each of his representative makes. 

To achieve and perform well, the sales enablement manager must have experience in sales or marketing management, be able to communicate well; express ideas, possess organized management skills, and must be optimistic and motivated to produce positive results. He can work with different teams and must have the ability to multitask and work in a fast-paced environment. Chris Orlob of gong.io spent time with 26 different sales enablement managers to better understand what the role is all about. He summed up their major roles and responsibilities:

• Make sure that the strategies are aligned properly between the departments: sales, sales operations, and marketing
• Train sales and marketing teams about the latest trends, practices, and techniques on how to do sales and marketing
• Assist and facilitate sales calls whenever there is a need
• Make sure that that the team learns the technical sales enablement tools 
• Help the sales processes

The importance of sales enablement managers in the business world

In the evolving world that we live in, new developments arise and new roles help the company flourish more. In the business world, the marriage of sales and marketing plays an important role. 

Business owners make every effort to make sure that the business does well; that means having the right people for the right job. The role of asales enablement manager might be another breakthrough for businesses as it generally helps improve the performance of the sales team and in the end, improves the revenues of the company.  

Having a sales enablement manager will definitely help the sales and marketing team be in tip-top shape and perform at their best.